DEARBORN, Mich., Nov. 18, 2020 – For once, what happened in Vegas, does not have to stay there.
After COVID-19 knocked out this year’s SEMA show in Sin City, Ford is pivoting to virtually reveal epic customizations of the company’s latest all-new products from the streets of the Motor City. The event — Ford Auto Nights, SEMA Show Special is a two-day live broadcast experience this Thursday and Friday.
Ford will unveil customized build reveals, interactive vehicle immersion sessions and an on-demand content library. The program will feature customer and celebrity superfan stories and vehicle customization and performance expert highlights. Viewers can tune in HERE at 8 p.m. EST on Thursday for the show, then register for interactive live sessions held throughout Friday.
“From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually,” said Kim Cape, director of Ford global brand and integrated marketing. “This passionate, die-hard audience with an appetite for our Ford brand is vital to us.”
Custom builds of Ford’s newest products, including the 2021 Bronco, Bronco Sport, Mustang Mach-E and F-150, will headline, along with a few surprises during the two-day event.
The Ford F-150 Limited Hybrid SuperCrew by BDS Suspension project vehicle highlights the ease of customization of the new F-150 while showcasing the all-new Pro Power Onboard mobile power generator. This is the “foreman’s truck,” which works all week with the tools and equipment onboard to do any job. Friday evening arrives, and those work tools and equipment are easily exchanged for adventure gear and supplies. Sunday evening arrives, the party is over, and it is back to business for F-150 on Monday morning, so the truck easily transforms back to its all business tools and equipment.
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